In Week 42, Naagin Season 2 continues its leading start, Star Utsav emerges as No.2 channel in rural ratings.
BARC India Data: Hindi GEC: HSM (U+R): NCCS All : 4+ Individuals, Week 42: Saturday, 15th October 2016 to Friday, 21st October 2016
Top 10 Channels
Colors' Naagin Season 2 has upped itself to numero uno in the Broadcast Audience Research Council (BARC) India leaderboard. Colors fetched 732163 Impressions in Week 42 compared to 450696 in the previous week.
Star Plus, which lost its pole position, garnered 701043 Impressions, substantially higher than previous week's 468715. Zee Anmol with 507053 Impressions grabbed third place, while Zee TV and Sony Pal with 504535 Impressions and 417175 Impressions came fourth and fifth respectively. Star Utsav with 406483 Impressions followed at sixth, while Life Ok (405758), Sony Entertainment (401263), Sony Sab (389478), and Rishtey (367966) occupied the remaining four positions in descending order.
Top Five Programmes (U+R)
Colors' Naagin Season 2 continued to lead the (U+R HSM) Top Programme category in Week 42. The weekend show garnered 13187 Impressions compared to 13848 in Week 41. Shakti - Astitva Ke Ehsaas Ki of the same channel grabbed second slot with 12219 Impressions, while Zee TV's Kumkum Bhagya with 11069 Impressions was in the third slot. Star Plus' Ye Hai Mohabbatein and Saath Nibhaana Saathiya with 10595 and 9721 Impressions booked fourth and fifth respectively.
Top Five Urban Programmes
Naagin Season 2's leading run continued in the urban market as the show with 8272 Impressions continued to lead the chart. The show, in its first week (Week 41), had garnered 8838 Impressions. Shakti - Astitva Ke Ehsaas Ki held its No.2 slot with 8248 Impressions, while Star Plus' long-runner Ye Hai Mohabbatein with 6645 Impressions found itself in the third slot. Zee TV's Kumkum Bhagya grabbed fourth berth with 6555 impressions, and Colors' Udaan followed as No.5 with 6244 Impressions.
Top 10 Channels in Rural
Zee Anmol established itself the leader with 390836 Impressions which went down from 404238 in Week 41. Star Utsav (315393) toppled Sony Pal (312533) to secure the second position. Rishtey with 286698 Impressions was placed in the fourth position, while Colors was at No.5 with 236688 Impressions. Star Plus (234610), Zee TV (219633), Big Magic (146810), Life OK (141466), Sony Entertainment (119789) were slated in the bottom half of the table in descending order.
Top Five Programmes in Rural
Naagin (Season 1) aired on Viacom18's free to air channel Rishtey led the rural chart of top five programmes with 6529 Impressions, Zee Anmol's Naag Kanya was at No.2 with 6336 Impressions, and Star Utsav's Saath Nibhaana Saathiya was No.3 with 6219 Impressions. Zee Anmol's Jodha Akbar and Kasam Hai Tujhe Aa Bhi Jaa grabbed the fourth and fifth slots with 5611 and 5298 Impressions.