Sethi will oversee the company's marketing and communications strategy as well as its international expansion.
Soon-to-be-launched ALT Balaji, the digital arm of Balaji Telefilms has roped in Manav Sethi as its chief marketing officer. He will be overseeing its entire communications strategy in India as well as the international expansion.
Sethi has over fifteen years of experience nationally and globally in marketing, product, sales and strategic alliances in digital businesses. His experience includes key roles at Getit Infoservices and Reliance Big Entertainment. In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellowpages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform. At Reliance Big Entertainment, he launched India's local search business BIGMaps and managed corporate strategy across the group.
Sameer Nair, group CEO, Balaji Telefilms, comments, "Manav is ideally suited to support the vision we're working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav's role will cover a wide array of activities including marketing and communications, and we look forward to his leadership in shaping our journey."
"Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I'm sure he will only complement our venture of creating a solid and valuable brand", adds Nachiket Pantvaidya, CEO, ALT Balaji.
Manav Sethi also comments, "It's an exciting time in the digital space... I'm looking forward to playing a part in this journey towards making ALT Balaji one of India's leading brands".