Tanna will also be heading advertising sales for the network.
Discovery Networks has appointed Vikram Tanna as Vice President - head of advertising sales and business head of regional clusters, South Asia. The current product suite has 11 unique content channels in the factual and lifestyle genres. Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions in line with Discovery's focus on inorganic growth opportunities in both linear and channel business with immediate effect.
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific. An official statement says that Tanna will further strengthen the company's efforts towards building engaged local audience franchises and re-instate its omni-channel platform play.
Karan Bajaj, senior vice-president and GM-South Asia, Discovery Networks Asia-Pacific, says, "India is a high-priority market for us and we have very aggressive growth ambitions here as we look to future-proof our business and build a broader product eco-system. Vikram brings the relevant product and revenue experience and strategic planning ability that will be integral to our efforts in re-defining our ad sales, improving workflow and growing our business nationally and across regional clusters."
An industry veteran, Tanna brings with him over two decades of experience spanning the broadcast, gaming and online industries. Tanna joins from Star India where was the Senior vice president leading product and revenue strategy for three of the major channel clusters- Hindi movies, music and HSM regional Channels (West Bengal & Maharashtra). Prior to Star, Tanna was the revenue lead for Zapak Digital Entertainment that operated the online gaming portal.