She will also now be responsible for all of BBC Worldwide's SEA business.
Myleeta Aga, BBC Worldwide's GM India, who is also content lead, Asia, has now been tasked with the additional role of helping its South East Asia (SEA) business, effective January 2017. She will report to BBC Worldwide Asia EVP David Weiland.
According to the press release received from the agency, Aga will work out of BBC's offices in Mumbai and Singapore. This elevation makes her additionally responsible for all of BBC Worldwide's SEA business, including driving content, format and digital sales.
Along with that she will also oversee business development of the well-established channels and BBC Player services. Looking after BBC World News distribution interests in the SEA region will also come under her purview.
Speaking about her new responsibilities, Aga, says, "I look forward to the challenge of adding SEA to my India responsibilities. We have a great mix of businesses, and I am sure working across markets will create exciting new opportunities for BBC in Asia."