Mansukhani takes over from Tony D' Silva who has been with the group since 2012.
Ashok Mansukhani, a whole-time director of Hinduja Ventures Limited ( HVL) , the holding company of the Hinduja Group's media companies, will take over from current MD and CEO Tony D'Silva. D'Silva had been with the Hinduja group for over four and half years, since August 2012, and has expressed his desire to demit office once his tenure was completed this month in order to pursue other interests.
Mansukhani has been associated with Hinduja media group since November 1996 in various capacities.
Tony D'Silva had joined the Hinduja Group in August 2012 as president - Hinduja Ventures Limited was responsible for strategy for the group's media business, eventually going on to head it as the MD and CEO of IndusInd Media Communications and Grant Investrade.
An official statement says that in the span of nearly 5 years, D'silva had 'successfully managed to overhaul the Hinduja group's media businesses in a very challenging and changing environment and put it on a strong platform for future growth. Under his leadership, the media business of the group, successfully conceived and launched the unique Headend - in - the - Sky (HITS) platform, designed to boost the digitisation of local cable operators and MSOs in the country. He and his team established the concept of prepaid model in the cable industry, contrary to the prevailing high credit extension norms that always stresses the business architecture.'