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Media

Navin Lalchandani joins Starcom India as Vice-President, Buying

Lalchandani was previously working with Carat Media Services, a media agency from Dentsu Aegis Network.

In a recent development, Starcom India, a media agency from the stable of Publicis Media India, has appointed Navin Lalchandani as vice-president of its media buying operations.

Navin Lalchandani joins Starcom India as Vice-President, Buying
Navin Lalchandani joins Starcom India as Vice-President, Buying

Lalchandani moves from Carat Media Services, a media agency from the house of Denstu Aegis Group and will steer media buying operations for all offline media, namely television, print, radio and cinema across the Starcom offices of Mumbai, Delhi and Bengaluru.

Mallikarjun Das, group chief executive officer, Starcom India, says in a press release, "Navin is talented and versatile and comes with the rich experience of having bought media for some of the largest marketing organisations such as Mondelez, L'Oréal and Vodafone. Navin brings in an amalgamation of buying skills spanning across media and has the smarts to work in Starcom's data-predicated media product. He will drive a buying culture that is about best-of-class in rates, rigour, fair play and trust."

Commenting on his appointment, Lalchandani, says in a press release, "I believe in long-term, sustained partnerships and this has certainly been the case in my career span. I began my career with media planning for Marico and it has been a greatly rewarding and exhilarating journey since then."

He adds, "The decision to join Starcom was easy, considering its body of good solid work, for marquee brands and its reputation of being a future-facing, high-growth agency. In an age of proliferation of channels and offerings, a sound media strategy makes all the difference to business goals. I look forward to delivering genuine value to Starcom's clients."

Lalchandani has previously worked with media agencies such as GroupM's Maxus and Madison Media.