afaqs! news bureau

Madison World acquires majority stake in brand-comm

The 18-year-old communications consulting company has six offices and over 40 PR consultants across India.

Madison World has taken a controlling stake in Bangalore-based consultancy and PR agency, Integrated brand-comm. brand-comm, founded by Ramanujam Sridhar, is an 18-year-old communications consulting company with six offices across India.

Madison World acquires majority stake in brand-comm

Speaking on the development, Ramanujam Sridhar said through a press statement, "Sam Balsara is a legend in the communications industry in India and it is a privilege to be a partner of Madison World. We see significant benefit to our clients and employees from this partnership."

Madison World acquires majority stake in brand-comm

Madison World operates in the public relations space through Madison PR, headed by Paresh Chaudhry and has a 80-member strong team across offices in Mumbai, Delhi, Bangalore, Hyderabad, Pune and Chennai. It works with a blue chip client list including Procter & Gamble, ITC, GSK (vaccines division), Kellogg's, Wella, J W Marriott, Abbott Healthcare, Tata Power, Café Coffee Day, Crompton, amongst several other marquee brands.

Commenting on the association Balsara, chairman and MD, Madison World, says, "Brand-comm is a well-respected communications company in the South and (Ramanujam) Sridhar is a recognised name in the field. We believe both parties will gain significantly from the synergies of this partnership."

Lara BalsaraVajifdar, executive director, Madison World, adds, "We are always open to partnerships to grow and strengthen the reach of our various units in PR, creative, digital, mobile and retail, besides media and outdoor. We hope to close many more new relationships in the near future."

brand-comm has clients from across sectors like education, FMCG, technology and healthcare, to name just a few and has over 40 PR Consultants.