His role will be to add new revenue streams.
Ad-tech agency Amagi Media Labs has announced the appointment of Amol Dighe as business head of the company.
His mandate spans across channel strategy and media buying along with adding new revenue streams targeted at both national and regional advertisers.
Baskar Subramanian, co-founder of Amagi Media Labs says in a release, "We have set ourselves a clear goal to expand our channel footprint for providing geo-targeted advertising solutions, scale Amagi MIX e-commerce platform for media planning and buying and create innovative ways to add media efficiencies for large advertisers by ad versioning. I am confident that with his (Dighe) expertise we will be able to grow profitably and build a robust business foundation for future."
Prior to joining Amagi, Dighe was the head of investment at Omnicom Media Group (OMD) India and led strategic insight and analysis over the OMD and PHD investment portfolio.
Dighe has also worked in Jakarta in a leadership role at Mindshare. He had stints with Unilever in a regional buying and operations role for the Asia Pacific Region.