Bajaj Corp appoints Motivator as its media agency

In a recent announcement, Motivator from the stable of GroupM has been appointed as the media agency by Bajaj Corp. The pitch was initiated about a month ago, where major global network agencies participated, Motivator won the entire media AOR for all the Bajaj Corp brands. The estimated size of the business is Rs 100 crore.

The win includes brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oil and No Marks.

Commenting on the new media partnership with Motivator, Sandeep Verma , president - sales and marketing, says in a press release, "We are happy to move media duties on our brands to Motivator, which is part of the GroupM network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.

On winning the account, Trishul Bhumkar, general manager, Motivator West, says in a press release, "We are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It's a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency's balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator."