He joins the network as senior vice president, marketing and OAP, Sports Cluster, Sony Pictures Networks.
Kedar Teny, former director of marketing and digital, McDonald's, has joined Sony Pictures Networks India's (SPNI) sports cluster as senior vice president, marketing and on-air-promotions (OAP).
He will report to Rajesh Kaul, president, distribution and sports business, and will be responsible for marketing the channels in the cluster, as well as for content promotion.
Teny joined McDonald's (Hardcastle Restaurants) in 2014, before which he was category head – deodorants at HUL where he spent four years. He has also had stints at Airtel and Lowe.