afaqs! news bureau

BARC India to host digital measurement roadshows in Delhi, Mumbai and Bengaluru

These roadshows are scheduled to be held between July 31 and August 2, 2012.

Television audience measurement body Broadcast Audience Research Council (BARC) India is gearing for the launch of EKAM, its digital viewership measurement venture.

BARC India, is hosting a series of multi-city roadshows for members of the digital ecosystem. "This is part of the planned rollout of its digital measurement products under the EKAM brand," informs the body in a media statement.

BARC India to host digital measurement roadshows in Delhi, Mumbai and Bengaluru
Romil Ramgarhia

The ratings auditor body in the past had conducted four roadshows at several stages before launching its TV viewership measurement service to engage with the stakeholders and understand their needs.

The upcoming EKAM roadshows will also provide a platform for exchange of views on industry expectations and how the EKAM suite of products will meet those goals. The roadshows will be held in Delhi, Mumbai and Bengaluru between 31 July and 2 August.

"We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programs, we will hear them and also use the opportunity to familiarise them with our plans," said Romil Ramgarhia, CBO, BARC India.

"Currently, different platforms use different metrics to measure digital viewership. BARC India, being a third-party digital measurement body will bring in uniformity. The roadshows reinforce BARC India's philosophy of transparency and inclusivity," added Jamie Kenney, Business Head- Digital, BARC India.