OMD MudraMax bags media duties of Dalmia Cement

OMD MudraMax has won the media duties of Dalmia Cement Bharat (DCBL), a subsidiary of Dalmia Bharat, following a multi-agency pitch. OMD MudraMax will be partnering with the brand for their comprehensive media efforts. The account will be managed out of the agency's Gurgaon office, and will be led by Tarun Nigam, executive vice-president and principal partner, OMD MudraMax.

Speaking about the win, Sathyamurthy Namakkal, president, OMD MudraMax says in a press statement, "The brand Dalmia's 'customer first' motto and future ambitions matches with the capabilities that our group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us."

Nigam adds, "Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia's brand investments. This is an excellent time to partner with them."

Commenting on the association, B.K. Singh, head of corporate brands & marketing, Dalmia Bharat Enterprises, says "We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax onboard."