Havas Media wins Faircent.com biz

Havas Media Group, India has won the integrated media duties of Faircent.com, a peer to peer (P2P) lending platform. The account will be handled by the agency’s Gurgaon office.

Speaking about the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, says in a press note, "With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers and lenders. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth."

Mohit Joshi, managing director, Havas Media Group, India, adds, "Faircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access and empowering customers by having a transparent rate discovery model... We are glad to take on the mandate of yet another entrepreneurial and digital first brand like Faircent.com. We look forward to this association."

Faircent.com caters to retail and business loans. It is an online platform where, people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions.

Commenting on the partnership, Karun Thareja, chief marketing officer, Faircent.com, says, "To launch our first-ever, 360-degree advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them."