Dishum Broadcasting launches FTA Bhojpuri general entertainment channel

Mumbai based Media Company Dishum Broadcasting announces the launch of 'DISHUM', a free-to-air Bhojpuri general entertainment channel. The channel went live on August 15, 2017 and will be available on major DTH & cable operators, (Tata Sky, Airtel, Den UP, Site Maurya, Dash Digital) and other local MSOs.

DISHUM will have both fiction non-fiction in its programming schedule. The channel will also invest in exclusive premieres of Blockbuster Movies.

Vishal Gurnani, director, Dishum Broadcasting says in a press release, "We are here to bridge the void left behind by Mahuaa, and are looking forward to bringing world class content, packaging and production values to the large Bhojpuri audience spread across UP, Bihar, Jharkhand, West Bengal and the migrant Bhojpuri audience spread across India & the world. We are working closely with the best production houses and the research agencies to understand the audience better and hope to be the No.2 player in the Bhojpuri genre over the next 6 months"