afaqs! news bureau

Starcom bags media mandate of BookMyShow

The mandate includes print, TV, radio, cinema and outdoor.

Starcom, a media communications agency, has won the media mandate of BookMyShow - an online entertainment ticketing platform. The mandate includes print, television, radio, cinema and outdoor.

Starcom bags media mandate of BookMyShow
Mallikarjun Das
Starcom bags media mandate of BookMyShow
Marzdi Kalianiwala

Speaking about the win, Mallikarjun Das, group CEO, Starcom India, says, "We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India... BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs."

According to the press release shared by the agency, BookMyShow - founded in Mumbai in 1999 and launched in 2007 - is now present in over 650 towns and cities across India.

Commenting on the association, Marzdi Kalianiwala, VP - business intelligence and marketing, BookMyShow, says, "We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently."