afaqs! news bureau

Eureka Forbes appoints Wavemaker India as media agency

The agency will manage the entire media portfolio for Eureka Forbes.

In a recent announcement, Shapoorji Pallonji group owned Eureka Forbes has appointed Wavemaker India as its media agency. Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes.

Speaking about the win, Kartik Sharma, managing director, Wavemaker, South Asia, says in a press release, “It’s a great honor to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.”

Shashank Sinha, AVP and head marketing, Eureka Forbes, says in a press release, “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our Media Portfolio until now.”

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