Currently based out of Mumbai, Varma is responsible for strengthening brand health for TOI.
In a recent development, Siddharth Varma has been elevated as deputy general manager - TOI Brand at Bennett Coleman and Co. Ltd. (Times Group). Prior to this, Varma was working as an assistant general manager for about two years. Currently based out of Mumbai, he is heading the Times of India Brand across the West markets which include the Mumbai Metropolitan Region (MMR), Gujarat, Goa, and the rest of Maharashtra. Varma joined Bennett Coleman and Co. Ltd. (Times Group) as deputy chief manager - brand in 2012. Currently, he is responsible for strengthening brand health for TOI.
An MBA in marketing, Varma comes with 13-plus years of work experience in brand management and marketing communications for brands across the media and telecom industry.
Varma started his career as an account manager at Hungama Mobile, a division of Virtual Marketing India Pvt Ltd (VMIL).