The account was won post a multi-agency pitch.
In a recent announcement, State Bank of India (SBI) has appointed DDB Mudramax as media agency. The account was won post a multi-agency pitch. The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, executive vice president and principal partner, DDB Mudramax.
Commenting on the partnership, Dinesh Menon, chief marketing officer, State Bank of India said, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”
Commenting on the account win, Sathyamurthy Namakkal, president, DDB Mudramax, says in a press release, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.