afaqs! news bureau
Media

MediaCom to handle Vivo's media mandate

The account will be managed and supervised from the MediaCom's Gurgaon office.

GroupM’s media agency MediaCom has been awarded the media mandate for Vivo. As a full form of agency of record (AOR) for VIVO in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media. The account was won following a multi-agency pitch, and will be managed and supervised from the MediaCom's Gurgaon office.

MediaCom to handle Vivo's media mandate
Navin Khemka

Speaking about the win, Navin Khemka, CEO, MediaCom South Asia, says, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers.”

Commenting on the partnership, Jerome Chen, CMO, Vivo India, says in a company statement, “... Mediacom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with Mediacom.”