afaqs! news bureau

Zenith to handle Spykar’s media duties

The account was won following a multi-agency pitch.

Zenith, a part of Publicis Media, has won the media duties of jeanswear brand - Spykar. The business was won following a multi-agency pitch.

Zenith to handle Spykar’s media duties
Tanmay Mohanty
Zenith to handle Spykar’s media duties
Sanjay Vakharia

Speaking about the win, Tanmay Mohanty, group CEO, Zenith India says, “We couldn’t be more thrilled to partner with Spykar which is India’s own home-grown contemporary jeanswear brand and needs no introduction. Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer-centric insights. This win is a testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”

According to the press release shared by the agency, Spykar is now part of the Lord Bagri promoted Metdist Group - a global conglomerate with interests in diverse range of industries including metals, fashion, hospitality and technology.

Commenting on the association with Zenith, Sanjay Vakharia, CEO Spykar, says, “...We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans. Lifestyle clothing is a dynamic, high-growth business, and we are sure that Zenith’s strategic insights will unlock new opportunities for us.”