Aakash Educational Services appoints Madison as media agency

The account was won post a multi-agency pitch.

In a recent development, Madison Media has been appointed as the agency-on-record for Aakash Educational Services in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH.

Aakash Chaudhry, chief executive officer and whole-time director, Aakash Educational Services (AESL), says in a press release, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

Vikram Sakhuja, group chief executive officer, Media and OOH, Madison, says in a press release, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”