Nykaa appoints Starcom as media agency

In a recent announcement, Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of a hotly contested pitch, in which leading agency groups participated.

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Rathi Gangappa, chief executive officer, Starcom India, says in a press release, “This is a prestigious win for us. Starcom through its Human Experience approach and focus will drive powerful, data-driven communications for Nykaa, a brand that revolutionises the beauty and wellness products business. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa exceed its core marketing KPI’s. We look forward to partnering with Nykaa on their expansion plans and are committed to their growth and success.”

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Hitesh Malhotra, chief marketing officer, Nykaa.com, says in a press release, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce - both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom's valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”