afaqs! news bureau

BARC India awarded most innovative company 2018

BARC has also been recognized among the Top 25 Most Innovative Companies in India.

TV audience measurement company Broadcast Audience Research Council (BARC) India has bagged the 'Most Innovative Company in Service – Medium Enterprise Category' award at the fifth CII Industrial Innovations 2018. The company has also been recognized as one of the ‘Top 25 Most Innovative Companies in India’.

BARC India awarded most innovative company 2018
Shashi Sinha

The industrial innovation awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII). The winners were decided post a four-stage process, spanning across 8 months and also included an assessor visit to understand BARC India’s technology set up.

BARC India’s BAR-O-Meters were developed indigenously at 1/6th the cost of globally available meters. The other innovation which has helped BARC India achieve the status of Most Innovative Companies is the Panel Management System (PMS) that has helped in bringing efficiency in the field force that installs, manages and trains the panel homes.

The third innovation is the BIO suite of products which is a visualization tool that provides interactive UI, 90% reduction in output time and helps in faster and better decision making.

“BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to help the industry with technology which is capable of providing the industry with representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team,” says Shashi Sinha, BARC India technical committee chairman and CEO, IPG Mediabrands.

BARC India awarded most innovative company 2018
Nakul Chopra

Nakul Chopra, chairman BARC India says, “BARC India has been a key-change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

BARC India awarded most innovative company 2018
Partho Dasgupta

“In future, technology will disrupt every single business, be it Cement, Retail, Telecomm, E-Comm or Media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognized by CII. We shall continue to empower the industry with our robust measurement,” says BARC India CEO Partho Dasgupta.

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