Content from the Viacom18 library, dubbed in Thai, will be available in Thailand and key South East Asia markets.
IndiaCast Media Distribution, domestic and international distribution arm of Viacom18 and TV18, has partnered JKN Media in Thailand to bring content from the network’s Indian repository to Thailand. The media will be distributed through a soon-to-be-launched digital channel on JKN’s OTT Platform titled 'Bflix'. The channel will showcase exclusive content from the Viacom18 library, dubbed in Thai, and will be available in Thailand and key South East Asia markets. The deal was signed-off at the recently held Asia Television Forum (ATF) in Singapore.
IndiaCast and JKN Media together have successfully syndicated shows from COLORS for over five years in Thailand.
Speaking about the association, Sudhanshu Vats, Group CEO and MD of Viacom18, says, “With an increasing number of viewers graduating towards the digital mode of entertainment worldwide, we are continually evaluating our play in the international digital distribution space. This symbiotic partnership with JKN Media will further strengthen our equation with the country’s viewers who have enjoyed and appreciated our shows from COLORS over the years. There are many cultural similarities between India and Thailand, and hence the strong resonance with our offerings. This endeavor is another step towards providing seamless and individualized Indian-origin entertainment to Thai viewers.”
On this strategic alliance Anuj Gandhi, Group CEO - IndiaCast, says “We want to reach to audiences who want to experience contemporary, imaginative and high-quality relevant entertainment. It gives us immense pleasure to partner with JKN, to now take Viacom18 content to Thai viewers in their local language. We are confident that this will be a whole new exciting experience for the audiences. We would also like to thank JKN Media for their continuous partnership in scaling new heights in Thai market.”
Adding to further, Anne Jakrajutatip, CEO, JKN says, “At JKN, we constantly strive to partner with brands that share our sensibilities towards great storytelling and the emotions that high-quality content can evoke. Over the past five years, we have formed a strong association with IndiaCast, which has seen us exclusively acquiring almost all the drama series from ‘COLORS’ for Thailand. Shows like Madhubala, Balika Vadhu, Chakravarti Ashoka Samrat, Chandrakanta, Udann, Naagin, Shakti, Shani, Mahakali, Ishq Mein Marjawan, Bepannah and many more have been hugely loved by all audiences in Thailand. I am glad that we have now extended our association with IndiaCast through this digital channel which will enable us to distribute all their content on our OTT platform in Thailand and across distribution platforms in Thailand, Taiwan and Hong Kong.”