afaqs! news bureau

I&B Ministry hikes ad rates for print media by 25%

Decision to benefit small and medium newspapers including those in regional and vernacular languages.

Ministry of Information & Broadcasting (I&B) has taken a decision to revise the advertisement rates for print media by announcing a hike of 25 per cent over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile Directorate of Advertising and Visual Publicity). The decision will be valid for a period of three years.

The decision will be of great benefit, especially to the medium and small newspapers, including a large number of such papers in regional and vernacular languages.

This decision was taken based on the recommendations of the 8th Rate Structure Committee constituted by I&B Ministry which took into account several factors, including the increase in price of news print, processing charges and other factors which go into the computation of advertisement rates.

The last such revision took place in 2013 when an increase of 19 per cent had been announced over and above the rates of 2010.

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