afaqs! news bureau

GroupM creates 'Team Havells'

The media agency has announced the creation of what it calls a 'bespoke client solution team' for the Havells account.

GroupM India, today announced that it will consolidate the media agency of record duties for Havells India under a bespoke client solution team, Team Havells.

Speaking on the occasion, Sam Singh, CEO, South Asia at GroupM said, “We are delighted to partner with Havells India and help them connect with their consumers. I have great confidence in the team and in their expertise to use data, measurement, and technology at the core of integrated media offering to help the brand.” He added, “We are happy to work with a brand like Havells, which has a great history and strength across categories. Our objective is to drive the awareness, create profound brand engagement and increase performance for Havells India with our global expertise and groundbreaking resolutions.”

GroupM creates 'Team Havells'
Amit Tiwari

Commenting on the development, Amit Tiwari, Vice President – Marketing at Havells India said, “This team was formed keeping current dynamics of media and I have full faith that we shall achieve our objective of delivering the right message to the right audience at right time. GroupM has shown their strength of integrated media solutions layered with the lens of data, technology, and measurement which are very critical parameters and are need of the hour. I look forward to scaling new heights and strengthen the relationship with this formation.”