ZEE: Kartik Mahadev to replace Shaurya Mehta as head premium channels

Shaurya Mehta, head, premium channels, Zee Entertainment Enterprises has decided to move on from the organisation. As per industry sources, Kartik Mahadev is set to become the new business head of Zee's premium channels cluster.

Shaurya Mehta was given the mandate to look after the premium offering of ZEE in August 2018 and since then he has been taking care of brands like Zee Cafe, &PrivéHD, &flix among others. June last year, ZEE rebranded its English movie channel Zee Studio and brought it under the '&' umbrella. The new avatar '&flix' just turned one.

Kartik Mahadev joined Zee earlier this year as head - marketing and communications. While Zee was unavailable for confirmation if sources are to be believed Mahadev will take up the new role in the next couple of weeks.

Mahadev joined Zee after a 2-year stint with Star Sports as VP Marketing. Before that, he worked at Mondelēz International for more than 12 years.