afaqs! news bureau
Media

DSP Mutual Fund associates with TVF to get millennials to invest

Digital content and entertainment studio, The Viral Fever along with asset management company, DSP Investment Managers Private Limited is set launch a new original. Titled 'Cubicles', the TVF Original is set in a modern day context, featuring the life of millennials who are ready to dive into the corporate world. The show is about their experiences of the many firsts during this journey.

The five-episode series will release weekly on TVFPlay and TVF’s YouTube Channel starting December 10. Created by Amit Golani and directed by Chaitanya Kumbhakonum, the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar and Badri Chavan, among others.

Sameer Saxena, chief content officer and head, TVF Originals says in a media statement, “Cubicles in association with DSP Mutual Fund, once again has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about Mutual Funds as a concept. Having understood the perceptions associated with Mutual Funds in general amongst millennials, through a story telling format, Cubicles sheds light on good investing principles such as investing early and regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice etc. Being one of India’s leading Mutual Fund companies, it was only apt that TVF partners with DSP Mutual Fund for this series. We are certain that millennials will not only enjoy the series, but will also benefit from it.”

Abhik Sanyal, head, consumer marketing at DSP Investment Managers, adds, "Investing seems fun and easy when you get the results in your favour- after all, who doesn’t want to get rich! But without having at least a basic idea of the fundamental principles of good investing, one would be dependent simply on luck to do well and will not have a sense of control over their decision-making. When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase these fundamental concepts, but in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is. ‘Cubicles’ is our first foray into a web-series partnership and fits in perfectly with DSP Mutual Fund’s communication credo of making finance fun. We hope this contemporary, new-age way of engaging with millennials excites them while helping them understand some good investing principles too."

Cubicles will stream on TVFPlay and TVF’s YouTube Channel from December 10, 2019 onwards.