Sony Sports Network to launch dedicated Tamil and Telugu sports channels

Sony Sports Network has announced the launch of two new regional sports channels - Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu - effective July 10, 2025. This move is aimed at offering viewers content in their preferred language and strengthening the network’s regional presence.

The two channels will cater specifically to Tamil - and Telugu-speaking audiences, providing language-specific coverage and programming. The network says this change will make it easier for viewers to access sports content in a format that feels familiar and culturally relevant.

In addition, the network’s existing Hindi sports channel will undergo rebranding:

• Sony Sports Ten 3 (SD) will become Sony Sports Ten 3 Hindi

• Sony Sports Ten 3 (HD) will be renamed Sony Sports Ten 3 Hindi HD

Rajesh Kaul, chief revenue officer - distribution & international business and head - sports business, Sony Pictures Networks India: “The launch of Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu is our endeavour to provide localised content on dedicated Tamil and Telugu sports channels that make it easier than ever for fans to enjoy their favourite sporting moments in the language of their choice. This launch is about creating a seamless viewing experience and building a stronger emotional connection with our audiences in the regional markets. We aim to bring premium sports content closer to home and deliver the joy of live sports in a way that feels personal and relevant.”

This timely development comes ahead of a blockbuster sports calendar that includes two cricket properties, the ongoing India tour of England series, the Asia Cup along with the Ultimate Fighting Championship (UFC), UEFA Champions League and more.