Third edition of Digipub World begins tomorrow

The third edition of the annual convention for web publishers, Digipub World, organised by afaqs!, is all set to begin tomorrow. The two-day long event will be held at The Westin, Gurugram, on August 29 and 30, 2019.

The first-of-its-kind convention for online publishers will take off from the conversations that took place last year, where speakers representing nearly all the major Indian web publishers took centre stage. The conference and exhibition, which will be followed by an award ceremony, is a perfect place to meet people from the industry and discuss all major issues related to online publishing.

The Digipub World conference will see widespread participation in terms of both speakers and delegates. The stage, on both of these days, will be decorated by a total of 40-plus industry experts in standalone sessions, panel discussions and face-to-face interviews.

The points of discussion on day one of the event include online trendspotting, news channels vs print publishers, case study on the great transformation at Times Internet, the change in role of mobile apps, global ambitions of Bloomberg Media, do websites use data well to sell?, conversation on staying true online to the roots of The Indian Express, how much personalisation do consumers want and a presentation on above the fold: security in the age of APIs, Botnets, and IoTs.

At the event, along with attending the on-stage sessions, one can also browse the latest in publishing technology being showcased by some of the major publishers.

But that is not all! The first day of the event will also witness a gala awards night - Digipub Awards - which will celebrate inspiring initiatives by websites in India across a range of effort: from great content to brand partnership to audience engagement and design. Compared to the previous year, the awards have clocked an approximate 33 per cent increase in the number of entries this year. The entries for the same closed last month.

The awards are reserved for traditional websites – that is, sites that depend on content and advertising/sponsorship/subscription/public contribution for their continued existence.They are not open to corporate, brand or e-commerce websites.

The awards see participation from all major publishing groups, including: Arre, Bloomberg Quint, Network 18, Firstpost, Quint, Sony, Magnon (Sony LIV), Pinkvilla, Sportskeeda, Times Internet, Chitralekha, Moneycontrol, White Rivers Media (Alt Balaji), Agrahyah Technologies (Aawaz.com), Asianet News, Vice Media, Jagran New Media, Dainik Bhaskar, Worldwide Media, BBC News, BBC Hindi, Hoichoi, KidzByte, Youth Ki Awaaz, Inshorts, Times Network, The Indian Express, POPxo and G-plus.

The itinerary for day two includes a panel discussion on the promise and perils of affiliate marketing, a case study on reimagining Livemint – mobile first, a panel discussion on how to turbo-charge the Indian language game, panel discussion on direct sales vs programmatic, a case study on digital aspirations of Vikatan and another one on the use of AI at Editorji and a presentation on LinkedIn for publishers.

The event is partnered by - Outbrain and Facebook (Gold Partners), Adobe (Technology Partner), Akamai (Silver Partner) Comscore and Quintype (Bronze Partners), FICCI (Chamber Partner) and 24 Frames Digital (Streaming Partner).

For more information on the agenda, speakers, delegate passes or the exhibition, please visit: https://digipub.world