Adidas ends its association with Beyonce

Adidas has signed a deal with Beyonce in April 2019.

Adidas has ended its partnership with the American singer Beyonce, according to a report by The Wall Street Journal. 

It is confirmed, and this would mark a second high-profile split between the German sportswear giant with Kanye West. 

Adidas has signed a deal with Beyonce in April 2019 to relaunch the singer’s brand Ivy Park.