Apollo Tyres extends partnership with Manchester United Football Club

Apollo Tyres announced the extension of its strategic partnership with Manchester United Football Club for an  additional three years.  Over the years, the partnership has enabled  both organisations to connect with millions of passionate fans worldwide, driving engaging  campaigns and delivering exceptional value both on and off the pitch.  

The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative, designed to inspire and develop young football talent while promoting inclusivity and community engagement.

Since the partnership began 12 years ago, Apollo Tyres has gained global visibility and stronger brand recognition through its association with Manchester United. The partnership has helped improve consumer trust and strengthen its position in the tyre market.

The announcement follows the visit of Manchester United men’s first team players to Mumbai recently. Andre Onana, Diogo Dalot and Harry Maguire visited India to officially launch and  kickstart activities for the fifth season of United We Play programme and engage with fans.  

Neeraj Kanwar, vice chairman and MD, Apollo Tyres said, “We are thrilled to continue  our association with Manchester United, a club that embodies passion, performance and  global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance. Together we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and  on-ground engagement, and strengthen our brand presence across key markets. We are  also excited to expand our impact through a grassroots football initiative that aims to nurture  young talent and promote access to the sport at the community level.”  

Omar Berrada, chief executive officer, Manchester United added, “We are delighted to  extend our successful partnership with Apollo Tyres, a valued and long-standing member of  the Manchester United family. During our 12-year relationship, we’ve not only created  impactful global campaigns but also delivered meaningful initiatives at the grassroots level,  from youth development to sustainable infrastructure.”  

Omar further added “As we move into this next chapter, we look forward to continuing on  our shared legacy -- driving further engagement with our fans around the world and creating  lasting value both on and off the pitch.”