Following previous global partnerships with brands such as Ferrari and Real Madrid, HP India has announced a new collaboration with actor Ayushmann Khurrana as part of its ongoing marketing efforts in India.
The association is aimed at aligning HP’s brand messaging with individuals who reflect its values of innovation, integrity, and adaptability. Known for his diverse film choices, Ayushmann Khurrana will now represent HP India in its latest campaign initiatives.
HP India’s upcoming campaign will also feature Ayushmann’s brother, actor Aparshakti Khurana. The campaign is part of HP’s broader positioning strategy that connects technology with creativity and individual empowerment.
This collaboration reflects HP’s continued effort to strengthen its presence in the Indian market by engaging with cultural figures who resonate with evolving consumer expectations.