Bullet debuts in India with brand campaign ‘Har Minute Mazedaar’

Micro drama app Bullet has officially launched in the Indian market with the premiere of its new brand film ‘Har Minute Mazedaar’ and an inaugural slate of 34 micro dramas available across 7 Indian languages.

Built for a mobile-first audience, Bullet delivers short videos in vertical format with one-minute episodes. The platform offers high-production micro dramas in Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam, and Marathi.

“Bullet is set to redefine how stories are told and consumed. We’ve crafted a platform where every minute is a burst of emotion, drama, and connection, tailored to India’s vibrant diversity,” Azim Lalani, co-Founder of Bullet said. “Our brand film ‘Har Minute Mazedaar’ is a bold declaration that we’re here to break the monotony of scrolling with stories that grip you instantly.”

“Partnering with ZEE5 has allowed us to bring vertical cinematic storytelling to every corner of India in languages that resonate deeply with audiences. Bullet is about making every moment count, and our launch campaign captures that energy perfectly,” added Saurabh Kushwah, co-founder of Bullet.

The platform launched with a brand film highlighting the impact of endless scrolling. The film shows people stuck in repetitive loops until Bullet appears, bringing action and storytelling to the screen. The campaign promotes Bullet as a platform that values every minute of viewer attention.

The Bullet app includes an in-app wallet with virtual tokens. Users can earn or buy coins to unlock premium episodes, join fan clubs, and access extra content. Coins can be purchased via UPI or in-app, or earned through daily check-ins, referrals, fan club activities, or watching ads. Coins can only be used within the app.

The Bullet app is now available for download on Android and iOS. ZEE5 users logging in via the ZEE5 app will get 100 exclusive bonus coins, unlocking immediate access to Bullet’s full content library.