Burger King India launches BK Fusion Range with Nestlé KitKat

BURGER KING India, a quick service restaurant brand, announced a new collaboration with Nestlé’s beloved KitKat under its BK Fusion range. The BK Fusion KitKat Shake and Sundae are now available at Burger King India outlets.

• BK Fusion Shake: Made with KitKat, a rich, creamy and chocolaty fusion thick shake.

• BK Fusion Sundae: Made with KitKat, a rich, creamy fusion sundae infused with crispy KitKat chunks layered with thick chocolate sauce. 

Kapil Grover, CMO, Burger King India, said: "With this launch, we’re adding an exciting BK Fusion range by introducing a co-branded offering with KitKat — a brand that’s much loved by our Gen Z and millennial guests. It’s our way of bringing more variety, indulgence, and fun to the dessert menu. The creamy-chocolaty combo is a flavour we believe will instantly connect with our audience and keep them coming back for more."

Saurabh Makhija, director, Nestle Professional India, said: “KITKAT is one of the most loved brands in India. The immense consumer love for the brand has made India the second largest market for KITKAT globally. We consistently strive to create occasions where our consumers can enjoy this signature taste, even out-of-home. We are excited to enter into a collaboration with BURGER KING India, a brand that shares our commitment to innovation and quality, which will further this cause. The all-new BK Fusion KITKAT Shake and BK Fusion KITKAT Sundae will give our consumers two new and innovative ways to consume their favorite KITKAT. Together with BURGER KING, we look forward to bringing joy and delight to consumers across India."

Burger King India has planned a social media UGC contest and an influencer campaign for the launch. The BK Fusion KitKat range is available for dine-in, takeaway, and delivery through the BK App and other delivery platforms.