Casagrand onboards Genelia & Riteish Deshmukh as its brand ambassadors for West India

Casagrand, a real estate developer, has signed Bollywood actors Genelia and Riteish Deshmukh as brand ambassadors for West India. The partnership aims to strengthen the brand’s connection with homebuyers in the region and reinforce its positioning as a customer-focused real estate company offering modern, comfortable living spaces.

As part of the partnership, Casagrand has launched a 360-degree marketing campaign to reach audiences across multiple platforms. The collaboration aims to align the brand with well-known personalities who reflect its focus on premium and aspirational living, reinforcing its position in the real estate market.

The campaign features a TVC set at Casagrand Caladium in Upper Kharadi. The film shows Genelia and Riteish exploring their new home, highlighting the project’s natural light, modern design, and spacious interiors. It also showcases amenities such as a 13,500 sq ft clubhouse, rooftop infinity pool, oxygen-infused gym, themed gardens, and sky cinema, positioning Casagrand Caladium as a premium residential offering.

Commenting on the occasion, Diptakirti Chaudhuri, chief marketing officer, Casagrand, said, “At Casagrand, every brand ambassador we associate with is an extension of our promise to deliver thoughtfully crafted homes that elevate lifestyles. For our Pune market debut, we have designed homes that offer "much more" - much more space, much more connectivity, and much more amenities - to the modern homebuyer. Genelia and Riteish Deshmukh perfectly embody this narrative as they bring a wonderful balance of aspiration and relatability for our target audience. Also, their chemistry is in full bloom in our new TVC, which beautifully captures the happy vibes of our homes that we want to showcase."