Casio announces XG as global ambassador for G-SHOCK

Casio Computer has appointed seven-member hip hop and R&B group XG as global ambassador for its G-SHOCK shock-resistant watches.

The name “Xtraordinary Girls” reflects their aim to reach people worldwide with a genre-blending style. XG has a growing global following, especially among younger audiences, and is emerging in international music and culture.

To mark the partnership, a special website will feature key visuals and a promotional video with XG. The video, themed “No Destination,” shows XG entering a new world with G-SHOCK.

XG has this to say about their appointment as global ambassadors: “G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let’s go!”