Hero FinCorp unveils new brand identity, empowering 'Rising Bharat'

Hero FinCorp, an Indian non-banking financial company (NBFC), unveiled a new and revamped brand identity, which is aligned with the evolving needs of a 'Rising Bharat'.  The logo echoes Hero Group’s values and ethos whilst strongly resonating with the changing needs and aspirations of today’s Indians.

The brand refresh introduces a visual language built around the concept of 'Windows of Opportunity'. These windows represent the potential inherent in each individual, and the avenues through which Hero FinCorp’s products and services assist in unlocking and giving individuals the 'Confidence to Make it Happen'.

This is a powerful mindset that aims to empower customers, employees, and stakeholders to pursue their dreams and goals with determination, resilience, and belief in their abilities, ultimately leading to both personal and professional success.

Abhimanyu Munjal, joint MD & CEO, Hero FinCorp, expressed, "India's growth story is not just about numbers; it's about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the confidence to make it happen"

The entire identity refresh exercise entailed a multi-step approach, which included gathering market insights, customer & employee views, and monitoring changing financial and market trends; to create a robust, distinctive, and memorable presence.

With this change, Hero FinCorp aims to connect at a deeper and more meaningful level with Indians from all walks of life. The new brand identity and logo symbolise the company's evolution mirroring that of the nation as we collectively work towards enabling the dreams of the India of today and tomorrow, creating a Viksit Bharat in 2047; while staying deeply rooted and connected to our shared values and culture.