It’s time for CMO Week 3.0: an unsteady period where product and marketing innovations will reign supreme

We’ve reached the halfway point of 2021 and things, well, they didn’t go as planned. We are beginning to see the end of the devastating second COVID wave and, at the same time, prepping for a possible third wave.

It’s been a challenging time for people as well as brands. They’re doing their best to keep their ships steady - product and marketing innovations are the strong winds that are keeping the ships going.

It’s also the theme of our afaqs! CMO Week 3.0. We’re talking to the top names in the FMCG, consumer electronics, e-pharma and BFSI space about their survival strategies.

This is the third edition of our CMO Week series, and we’re pleased to tell you that the previous two were well-received by the media, advertising and marketing fraternity. Along with CMO Week, our other properties include Television Week, Digipub Week, Languages Week, vdonxt Week and Gaming Week.

CMO Week 3.0 will be held daily between June 7 and 10, 2021, from 4:00-4:45 p.m.

Day one of the event will throw light on how the pandemic and the extended lockdowns have compelled personal care brands to innovate and cater to altered consumer needs.

Anuja Mishra of Godrej Consumer Products, Anupam Khateriya from Emami, L’Oréal India's Kavita Angre and Rajat Mathur of Dabur India will share their views.

On day two, in a session sponsored by mysmartprice, we will look at how brands influence the buying decisions of gadget freaks before they go to e-commerce sites. Also, what role do the brand's own D2C e-commerce sites play in improving the online shopping research experience for buyers?

Mediatek’s Anuj Sidharth, Deba Ghoshal from Voltas, TCL India’s Justin Zong QI, Kumar Gaurav Sing from Whirlpool India, Samsung’s Madhur Chaturvedi, 91Mobiles’ Nitin Mathur and Shirish Agarwal of Panasonic India will take part in the discussion.

We will look at ‘The Great Indian Online Chemist’ on day three. As e-pharmacies rises as a new category, what are the psychological and practical barriers to ordering prescription drugs on an app? Also, what will the interest of big players, like Amazon and Jio, do to the category?

MediBuddy's Ashish Bajaj, Doceree's Daleep Manhas, Medulla's Praful Akali and Prateek Verma of 1mg will share their thoughts on this emerging category.

And, on the fourth and final day, we will take a look at the changing BFSI ecosystem, as app-led players join in. Also, how are the brands in the space innovating to meet a new set of consumers as well as their needs?

The panel will include Aegon Life Insurance’s Akhil Almeida, ACKO Insurance’s Ashish Mishra, Elizabeth Venkatraman from Kotak Mahindra Bank, HDFC Bank’s Ravi Santhanam, Samir Sethi of Policybazaar and Shefali Khalsa of SBI General Insurance.

To register, click here.