Mankind Pharma onboards Rajkumar Rao as brand ambassador for Nimulid Strong

Mankind Pharma, a pharmaceutical company, announced actor Rajkummar Rao as the new brand ambassador for its flagship brand, Nimulid Strong for Pain Relief Gel and Spray. The partnership positions Nimulid Strong as a neck pain relief product that works in 2 minutes, featuring Rao to promote its 2X Diclofenac formula.

India’s topical pain relief market is valued at over Rs. 5,000 crore. Nimulid Strong is Mankind Pharma’s first major launch in this segment for the year. In its first year, it sold around 20 lakh gel units and 10 lakh spray units, generating Rs. 15 crore in sales. While most brands use a 1.16% diclofenac concentration, Nimulid Strong uses 2.32% for stronger relief. Mankind Pharma also plans to introduce new formats like balms, roll-ons, and tablets.

"We're absolutely thrilled to welcome Rajkummar Rao to the Mankind Pharma family, representing Nimulid Strong," said Joy Chatterjee, vice president, sales and marketing head, Consumer Business Unit, Mankind Pharma. "Rajkummar's authenticity, relatability, and incredible craft resonate deeply with our audience, making him the ideal choice to represent Nimulid Strong – 'The Neck Pain Specialist.' Our mission is to empower individuals to overcome these challenges and lead pain-free lives, and with Nimulid Strong, they can experience relief in as little as 2 minutes. With Rajkummar on board, we're confident we'll strengthen Nimulid Strong's position as a trusted and highly effective solution for quick, localized relief."

Rajkummar Rao shared his thoughts on this association, stating, "As an actor, I understand the importance of being able to perform at your best, and pain can really get in the way of that. Nimulid Strong's promise of 2-minute relief for neck pain is a game-changer. It's a product that truly resonates with the everyday struggles we face, whether from long hours, screen time, or just daily stress. I'm excited to be a part of the Mankind Pharma family and to endorse a brand like Nimulid Strong that offers such effective and quick relief, helping people get back to their lives without pain holding them back."

The range is available in two formats: Nimulid Strong Gel for extended relief and Nimulid Strong Spray for easy, on-the-go use.