Mirum India partners with Sprinklr to power customer engagement

Mirum India, a Wunderman Thompson company, announced a strategic partnership with Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises. 

The partnership allows Mirum India clients to benefit from strategic digital marketing guidance combined with access to Sprinklr’s enterprise software platform for digital marketing, research, customer service, and social media management. 

The partnership brings together the expertise of Mirum India as a MarTech leader and Sprinklr's industry-leading Unified-CXM platform, known for its robust social media management, social research, marketing, and customer service capabilities. This collaboration is expected to drive enhanced value creation for customers, elevating their brand experiences to new heights.

"This strategic collaboration with Sprinklr is a significant step forward in our commitment to delivering unparalleled customer experiences through the power of MarTech," said Hareesh Tibrewala, joint CEO, Mirum India. "With our combined expertise, we are set to drive innovation and create value-driven solutions that empower brands to connect with their customers in more meaningful and impactful ways, setting new industry standards."

"We are pleased to partner with Mirum India, a pioneering MarTech agency," said Bikram Mazumdar, Divisional Vice President, Sprinklr. "Our shared vision for delivering exceptional customer experiences, combined with Mirum India's innovative approach to digital marketing and strategic consulting, presents an exciting opportunity to drive transformational results for our clients. We are confident that this collaboration will redefine industry benchmarks for delivering a unified customer experience."

Mirum India and Sprinklr are committed to delivering cutting-edge solutions that empower brands to connect with their customers in more meaningful and impactful ways. With combined expertise in MarTech and CXM, this partnership is poised to drive unparalleled value creation for customers, setting new benchmarks in the industry.