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Netflix announces merchandising initiative

Netflix.shop combines curated products and rich storytelling in a uniquely Netflix shopping experience.

"We love it when great stories transcend screens and become part of people’s lives. We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games," said Netflix in a blog post on 10 June 2021.

Netflix, through the post, announced that it was launching Netflix.shop as an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience.

Netflix.shop will drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to its shows and brand on a regular basis. Among the items debuting this month are streetwear and action figures based on anime series Yasuke and Eden; as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre.

Just like in its series and films, Netflix is excited to work with new voices in this space as well. For its launch, Netflix.shop is also introducing a collection of anime-inspired collectibles from a remarkable group of up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley.

And there’s more ahead. Keep an eye out for exclusive products from beloved titles like The Witcher and Stranger Things, as well as new Netflix logo-wear from Japanese fashion house BEAMS.

These limited-edition items join the vast assortment of consumer products we’ve made available through our trusted partners. (For example, you can also find a wide range of Yasuke products at Target). The Netflix.shop will first be available in the US before expanding into other countries around the world in the coming months.

Netflix is thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.