PV Sindhu joins KiranaPro as investor and brand ambassador

KiranaPro, an AI-powered quick commerce platform, has announced PV Sindhu as an investor and brand ambassador. The Indian shuttler and Olympic medalist has made her first investment in KiranaPro’s seed funding round. The partnership, facilitated by Cornerstone Sport, aligns with KiranaPro’s goal of using AI-driven solutions to support neighbourhood kirana stores.

PV Sindhu will actively support KiranaPro’s efforts to digitise small retailers. As the brand ambassador during IPL 2025, she will help increase KiranaPro’s national presence in the quick commerce sector.

After this partnership, PV Sindhu will feature in multiple digital and traditional media campaigns, wearing the logo of KiranaPro on her jersey. At a time when the company is eyeing to expand its reach into tier 2 and tier 3 cities, this association is expected to play a key role in building trust and familiarity. 

Deepak Ravindran, co-founder and CEO, KiranaPro, said, “This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu's support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities."

Dipankar Sarkar, co-founder and CTO, KiranaPro, said, “We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.”

PV Sindhu, brand ambassador, KiranaPro, said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact."

Jogesh Lulla, co-founder and COO, Cornerstone Sport, said, “PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact.”