Reddit names Sachin Tendulkar as brand ambassador

Reddit has announced the appointment of cricket icon Sachin Tendulkar as its new brand ambassador. This collaboration aims to enhance Reddit's engagement with its digital communities, particularly those focused on cricket.

This partnership aligns with Reddit's expanding presence in the global sports sector. The platform has reported a over 30% year-over-year growth in its sports interest groups, which comprise more than 1,000 communities. Recent sports partnerships for Reddit include agreements with Italy's Serie A and major U.S. professional sports leagues such as the NFL, NBA, MLB, PGA Tour, and NASCAR.

Beginning this month, users will have opportunities to interact with Tendulkar within Reddit communities, including r/SachinTendulkar. Through his official profile, u/SachinTendulkar, he is expected to share personal reflections, insights, and exclusive content. Tendulkar is also slated to appear in upcoming marketing campaigns for Reddit in India and other international markets.

Sachin Tendulkar commented on the association, stating, I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love.This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sport."

Durgesh Kaushik, Reddit’s vice president of international growth, said: “This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit’s cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely   proud   and   excited   to   officially   welcome   the   "Master   Blaster"  as  Reddit’s brand ambassador.   We   believe   that   his   participation   will   enrich   the   experience   for   cricket   fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons.”

Reddit's "Cricketverse" has demonstrated significant growth, with communities like r/IndiaCricket showing a 73% year-over-year increase in activity. Over the past 12 months, cricket communities on Reddit have recorded more than 3.7 billion screenviews and 32 million global engagements (posts, votes, comments).

This collaboration seeks to offer enhanced interaction opportunities for cricket enthusiasts globally with Sachin Tendulkar.