Smirnoff launches Minty Jamun, Mirchi Mango & Zesty Lime for India

Smirnoff, the vodka brand, is launching three new variants in India: Minty Jamun, Mirchi Mango, and Zesty Lime. The new flavours are currently available in Karnataka, Uttar Pradesh, Haryana and Maharashtra. 

Social gatherings in India are shifting from traditional events to casual house parties, rooftop meetups, and other informal hangouts. Gen Z and young millennials are changing drinking habits, combining global tastes with local flavours. The rise of home cocktail culture is driving demand for convenient and flavourful drinks.

Smirnoff’s new range includes Mirchi Mango margarita, Minty Jamun spritz, and Zesty Lime soda pitcher. These variants offer versatile options for drinking straight or mixing.

“We’re seeing a clear shift in how young Indians approach their favourite spirits — they want global brands to build a stronger local connect that is fresh and premium and yet playful. With Minty Jamun, Mirchi Mango, and Zesty Lime we’re not just offering new flavours, we’re creating moments of discovery that are vibrant, social, and rooted in today’s cultural codes,” said Ruchira Jaitly, CMO, Diageo India (USL).

Each flavour is designed to match the preferences of modern Indian consumers:

• Minty Jamun combines childhood flavours with a fresh approach.
  

• Mirchi Mango offers a sweet and spicy taste inspired by India’s preference for heat and tropical fruit.
  

• Zesty Lime provides a simple, tangy flavour suited for group events and cocktail bases.

The launch is anchored in the brand’s new India-first campaign “Flavour is a Vibe” — a call to explore taste with freedom, fun, and community. Whether you're a cocktail tinkerer, a hipster on the move, or just vibing with friends — there’s a Smirnoff flavour for your moment.

As India continues to embrace bold expressions and at-home mixology, Smirnoff’s latest innovations are set to become staples at every celebration — big or small, traditional or totally new.

The exciting new flavours are currently available in Karnataka, Uttar Pradesh, Haryana and Maharashtra.