What did Kotler, Ries & Trout get wrong?

We’ve all read Ries & Trout talk about the Laws of Positioning. We’ve grown up on Philip Kotler telling us the 4Ps. What if they’re wrong?One Institute in South Australia has been saying so for a while, and they have the evidence to back their claims. Professor Byron Sharp from the Ehrenberg Bass Institute wrote “How Brands Grow” a decade ago and the world of marketing hasn’t been the same since.

For the first time, someone senior fom Ehrenberg Bass Institute will visit and speak in India. Justin Cohen, senior marketing Scientist works with Prof. Sharp at the Bass Institute, and he will present a short summary of their findings in his talk 'How Brands grow'content – in Mumbai on January 16 and in Delhi on January 17.

The talk is complimentary for senior marketing professionals, and one can request an invite at HowBrandsGrow.com