afaqs! news bureauPublished: 3 Nov 2019, 11:15 PM
Marketing

What to expect at the Great Lifestyle Brands Conference & Awards

The first edition of an exclusive conference and awards function for lifestyle brands, The Great Lifestyle Brands organized by afaqs!, will take place this month. The day-long event will be held at Crowne Plaza, Gurugram, on November 15, 2019.

A premium afaqs! event, The Great Lifestyle Brands Conference and Awards is all set to honour remarkable works by premium lifestyle brands. The event aims to highlight noteworthy trends and ‘behind the scenes’ in the premium lifestyle brand sector, and then celebrate some of the most sought after branding initiatives.

The event will commence with a panel consisting of CMOs from the top brands who will discuss best practices and marketing techniques for lifestyle brands. The conference will be followed by an awards ceremony where some of the best luxury lifestyle brands will be acknowledged and commemorated for their outstanding work.

The Great Lifestyle Brands Conference and Awards will see extensive participation from both delegates and speakers. The conference will see over 20 lifestyle brand experts in standalone sessions, panel discussions and face-to-face interviews. Our speakers include Amit Gujral, head - Corporate Marketing, LG; Amit Tiwari, vice-president, Marketing, Havells; Anita Nayyar, chief executive officer, India & South-East Asia, Havas Media Group; Bani Saluja, vice-president, head - Marketing and Travel and Lifestyle Services, American Express; Bimal Kumar Sahoo, county marketing manager, HP; Dheeraj Sinha, managing director, India and chief strategy officer, South Asia, Leo Burnett; Karan Kumar, chief brand and marketing officer, Fabindia; Minoo Phakey, head, Strategic Marketing and Investment, Dabur; Pallavi Singh, marketing director, BMW; Rohit Ohri, group chairman and chief executive officer, FCB India; Saloni Nangia, president, Technopak; Sandeep Shukla, general manager and head, Marketing Communication, Jaquar; Shantiswarup Panda, chief marketing officer, Raymond; Shubhranshu Singh, global head, Marketing, Royal Enfield; Sreekant Khandekar, co-founder and director, afaqs!; Sudipto Chowdhuri, executive president - Sales, India TV and Vikram Tanna, head of Advertising Sales and business head of Regional Clusters, South Asia, Discovery.

During the conference, several important topics will be taken up by esteemed panellists. Some of these discussions will be organised on topics such as the fixation of marketers with millennials, the challenges overseas brands face in a time when fascination for things homegrown is trending, how to keep up with the aura of legacy, maintaining brand magic in times of price wars, among others.

The presenting partners for the Great Lifestyle Brands Conference and Awards is India TV, while TLC (The Learning Channel) is the lifestyle entertainment partner for the event. For more information on the agenda, speakers and delegate passes, please visit: https://greatlifestylebrands.com