Bajaj Auto Probiking taps AdGlobal360 for pan-India hyperlocal marketing

AdGlobal360 (AGL), India’s premier MarTech company and a member of Hakuhodo International, has secured the mandate to manage Pan-India hyperlocal marketing for Bajaj Auto Probiking. Within three months of the partnership, all KTM and Triumph dealerships across India have been successfully onboarded onto AGL’s proprietary hyperlocal platform, Glocal360. 

Bajaj Motorcycles, the brand’s core commuter segment, is currently preparing for a pilot rollout on the platform, marking the next phase of this digital expansion. 

Commenting on this new collaboration, Manik Nangia, president Probiking at Bajaj Auto, said, “At Bajaj Auto Probiking, we are committed to accelerating digital transformation at the ground level, fuelling stronger brand presence, discoverability, and consumer engagement at every dealership touchpoint. We are excited to embark on this journey with AGL, whose deep expertise in hyperlocal marketing and customised tech stacks will help our dealer network deliver more relevant, timely, and impactful customer experiences. This collaboration is a step forward in strengthening our digital-first approach across premium classic & sports segments alike.” 

Speaking on the win, Rakesh Yadav, CEO of AdGlobal360, said, “At AGL, we believe the future of automotive marketing lies in the intersection of data intelligence, automation, and contextual relevance. With Glocal360, we're not just digitizing dealer networks, we're enabling them to respond to consumer intent in real-time. This mandate is a validation of our deep-rooted investments in scalable, made-for-India MarTech solutions that adapt to regional nuances while delivering national impact. As we extend this ecosystem to Bajaj Motorcycles, we’re confident in building a hyperlocal model that’s both agile and outcome-driven.”