itel partners with DViO Digital for social media mandate in India

itel, a tech brand in India, has partnered with DViO Digital for its end-to-end social media mandate in India. DViO Digital will oversee the social media strategy for itel's mobile and smart gadgets portfolio, aiming to strengthen the brand's digital presence throughout India.

Speaking about the partnership, itel spokesperson said, “At itel, we are dedicated to making innovative technology accessible to all. Our collaboration with DViO Digital is a step forward in amplifying the reach of our diverse range of mobile and smart gadgets portfolio, especially in India’s heartland. Together, we aim to create digital experiences that resonate with our audience in a meaningful way.”

Sowmya Iyer, founder and CEO of DViO Digital, added, “We are proud to partner with itel, a brand that exemplifies accessibility and innovation. By managing the digital mandate for their mobile and smart gadgets portfolio, we aim to design impactful, culturally relevant campaigns that connect with India’s diverse audiences and empower communities.”

The partnership comes as digital adoption grows in India, especially in tier 2 and tier 3 cities, driven by affordable smartphones and accessories.