Madison Media Omega wins media mandate for Farmley

Madison Media Omega, a unit of Madison World, won the media mandate for Farmley for Tamil Nadu. Under this mandate, the agency will manage Farmley’s traditional media responsibilities, including Print, Radio, Cinema, Television and Outdoor.

Farmley, a wellness snack brand founded in 2017, offers dry fruits, nuts, seeds, and makhanas as snack options. The brand has partnered with Madison to expand its presence in Tamil Nadu and strengthen visibility in southern markets.

Speaking on the win, Dinesh Rathod, Madison Media Omega said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Speaking about the agency’s appointment, Aman Gupta, head of Marketing, Farmley commented, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”